Kamis, 12 November 2009

Kerrang! radio

Kerrang! radio

In 2000 Emap launched Kerrang! as a digital radio station, across the UK. This was principally a 'jukebox' station, playing a back-to-back sequence of rock and alternative music.

On 10 June 2004, Kerrang! 105.2 was launched as a regional radio station in Birmingham with an advertising campaign by London-based creative agency ODD. During the day the Kerrang! Radio network broadcasts more accessible acts such as Red Hot Chili Peppers, Oasis and Kaiser Chiefs. In the evening and at weekends they have a number of specialist programmes dedicated to the many subgenres of rock music. The radio output includes interviews with those affecting popular culture and society as well as those involved with music, e.g. the Cyborg populariser Kevin Warwick. Following the launch of Kerrang! 105.2, the DAB Kerrang! switched from a jukebox service to carrying a relay of the 105.2 content.

In 2006 Kerrang! stated on their website that they would apply to launch a radio station to South Wales, after Ofcom advertised a new FM frequency for the area. However, Kerrang!'s bid for a second station was unsuccessful as Ofcom ultimately decided to award the frequency to rival bidder Xfm (who later sold the South Wales station mere months after launch; it is now broadcast as Nation Radio).

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